Charleston waterfront with colorful historic homes, palm trees and the Backal Marketing brand message.
Charleston waterfront with colorful historic homes, palm trees and the Backal Marketing brand message.

Your business deserves to be seen. Let's figure out how, together.

Backal Marketing helps small businesses figure out what actually works for them, with thoughtful strategy, creative ideas, and marketing that feels true to their brand.

Rachel Backal, founder of Backal Marketing, working on a laptop.

Because โ€œjust post moreโ€ isnโ€™t a marketing strategy.

Marketing is a lot more than posting on Instagram. From brand positioning and content strategy to email campaigns, website support, events, influencer partnerships, and everything in between, Backal Marketing looks at the bigger picture to figure out what will actually move your business forward.

Marketing strategy mood board and creative workspace with branding inspiration and planning materials.
Rachel Backal creating content along the Charleston waterfront.
Social media and content strategy workspace with campaign planning, Instagram content and marketing materials.

Letโ€™s Talk Marketing!

Not sure what your business needs next? Thatโ€™s what weโ€™ll figure out together. Tell me about your business, whatโ€™s working, whatโ€™s not, and where you want to go. Weโ€™ll talk through ideas and see how Backal Marketing can help you get there.

Ready to make some marketing magic?

Tell me a little about your business, what youโ€™re working on, and where you could use some help. Whether you need a full strategy or just an extra creative brain, Iโ€™d love to hear about it.